【托比编者按】在海外，B2B一直指代的是一种收入模型，即向公司提供服务（并非通过平台向公司提供服务）。在这个模型下，这些B2B公司正在加大电子商务方面的投入。以下是全文，enjoy。
作者：保罗·戴米尔 B2B电子商务主编 编译：托比网
75％的公司预计明年在电子商务方面的支出预算将增加
B2B公司计划在电子商务技术上花费更多——75％的企业预计明年的支出预算将增加。B2B企业的高管对电子商务技术越来越看好，其中75％的企业希望明年能够更多地投入这块，Forrester Research在最近发布的一份研究报告中说。 去年研究报告中，这个数字是73%。
Forrester在2016年第二季度对大约100家B2B专业人士进行了调查，并将其作为Forrester /互联网零售商2016年第二季度全球B2B卖方调查的一部分。Forrester B2B电子商务副总裁兼首席分析师Andy Hoar在最近的一个网络研讨会上介绍了这项研究的发现。
调查指出，第二季度有45％的受访者表示计划在18个月内升级或更改他们的电子商务技术平台，而2015年第二季度研究中引用类似计划的受访者为35％。
Forrester研究显示，上述公司线上销售的一部分投入将应用到电子商务技术升级上。 这些公司表示，其2017年线上销售额的9%将用于电子商务升级，而此前一年的调查比例仅为6%。
今年研究的调查受访者表示，他们在技术投资上的首要目标是建立电子商务平台以及将电子商务与后端商业流程软件系统的集成上。
以下是B2B电子商务专业人士在2016年引用其技术投资优先级的百分比。
●电子商务平台，57％
●集成电子商务平台和后端技术，用于管理库存和客户订单等操作，57％
●移动网站和应用，47％
●Web内容管理，46％
●多通道集成，39％
●产品内容管理工具，37％
●网站治理，13％
文章来源：B2BecNews，涵盖不断增长的B2B电子商务行业的技术和业务趋势。 B2BecNews由Vertical Web Media LLC出版，也出版了商业月刊《互联网零售商》。
栏目介绍：众所周知，国际B2B业务的发展比中国早了约20年，与B2C的占比约为8:2，80%的美国上市公司都是B2B；而在国内，B2B的投资只占全部投资的5%，美国则达到40%。这表明国内B2B未来有着巨大的发展空间。
为帮助国内从业人员了解国际B2B行业发展状况，托比网从即日起开设“国际B2B”栏目，编绎国外重要文章，以最新观点、最新案例、重要消息为主，原则上每日一篇，供行业人参考与借鉴。托比网致力于成为国内最专注、最专业、最权威的重度垂直媒体，让行业永远有方向，伴随B2B企业共成长。
原文发表于November 9, 2016, 1:45 PM
B2B companies plan to spend more on e-commerce technology
BY PAUL DEMERYManaging Editor, B2B E-Commerce
75% of firms expect their spending budgets to increase next year.
Business-to-business executives are getting more bullish on e-commerce technology, with 75% of them expecting to spend more on it next year, Forrester Research Inc. says in a recently released study. That’s up from 73% a year earlier who said the same in a prior study.
Forrester compiled those and other figures in a second-quarter 2016 survey of about 100 B2B professionals as part of the Forrester/Internet Retailer Q2 2016 Global B2B Sell-Side Survey. Forrester conducts the annual survey in conjunction with Vertical Web Media, the publisher of B2BecNews and Internet Retailer. Andy Hoar, vice president and principal analyst for B2B e-commerce at Forrester, presented findings of the study during a recentwebinar hosted by B2BecNews.
The survey notes that 45% of respondents in the second quarter said they planned to upgrade or change their e-commerce technology platform within 18 months, up from 35% who cited similar plans in a second quarter 2015 study.
Companies are also spending more on e-commerce technology as a percentage of their online sales, Forrester says. Respondents in the 2016 study said they expect to spend 9% of online sales on e-commerce technology in 2017, up from 6% of online sales in 2016 as noted in the year-earlier study.
Survey respondents in this year’s study cited their top priorities for technology investment as e-commerce platforms and integration of e-commerce technology with back-end business operations software.
Following are the percentages of B2B e-business professionals who cited their priorities in technology investment for 2016 (respondents were requested to select all that apply):
● E-commerce platform, 57%
● Integration of e-commerce platform with back-end technology for managing operations like inventory and customer orders, 57%
● Mobile sites and apps, 47%
● Web content management, 46%
● Multichannel integration, 39%
● Product content management tools, 37%
● Site governance, 13%
Sign up for afree subscription to B2BecNews, a twice-weekly newsletter that covers technology and business trends in the growing B2B e-commerce industry. B2BecNews is published by Vertical Web Media LLC, which also publishes the monthly business magazineInternet Retailer. Follow B2BecNews editor Paul Demery on Twitter @pdemery.
