托比编者按：中国企业CRM系统的使用还没到非常普及的一步。越最快使用先进的管理技术，越能节省成本。至少国外现今B2B领域人员已离不开CRM系统，调查中反馈CRM工具的最主要两个作用即提高效率和提高生产力。
托比编译必为B2B前沿精品，欢迎转载，请载明出处，否则必纠。
译文：根据2016年9月份的一份调查，大多数B2B IT顾问每天都用CRM平台。这些受调查者感觉他们离开CRM将无法工作。
托比注释：该图显示了2016年9月份B2BIT顾问使用CRM的频率。（来源：eMarketer）
从今年8月份到9月份，Insightly（谷歌企业套件中最流行的CRM之一）就CRM的价值在美国的B2B公司开展一项调查，涉及761名IT顾问。
根据调查，大多数（或46％）的受访者表示，他们每天使用他们的CRM工具，他们无从想象没有CRM工具的生活。 同时，另外36％的人表示，他们每周使用这种类型的技术两到三次。 只有2％的人说他们每几个月使用一次CRM解决方案。
Insightly的这项研究还密切关注了CRM技术如何改善这些以B2B为中心的IT顾问的整体业务。 几乎75％的人表示这一工具提高了效率；同时有57％的人表示CRM提高了生产力。同时，像成本节约、竞争优势这样的优势被大家忽略了，因为CRM带来的改善性给大家留下了更深的印象。
托比注释：该图根据B2BIT顾问展示了CRM方案在哪些方面提升他们的整体业务的。调查时间同为2016年9月份。
（来源：eMarketer）
CRM技术似乎是B2B营销人员的首选方案。 根据B2B内容平台Kapost6月发布的独立研究报告，CRM成为首选工具，权重超过营销自动化、内容管理系统和营销内容平台等其他解决方案。
托比注释：该图展示B2B营销人员对于不同营销工具投入的倾向性。调查时间为2016年5月份。（来源：eMarketer）
栏目介绍：众所周知，国际B2B业务的发展比中国早了约20年，与B2C的占比约为8:2，80%的美国上市公司都是B2B；而在国内，B2B的投资只占全部投资的5%，美国则达到40%。这表明国内B2B未来有着巨大的发展空间。
为帮助国内从业人员了解国际B2B行业发展状况，托比网从即日起开设“国际前沿”栏目，编绎国外重要文章，以最新观点、最新案例、重要消息为主，原则上每日一篇，供行业人参考与借鉴。托比网致力于成为国内最专注、最专业、最权威的重度垂直媒体，让行业永远有方向，伴随B2B企业共成长。
原文阅读
Most B2B IT Consultants Can't Live Without Their CRM Tools
More than half say it has improved efficiency, productivity
November 14, 2016 | B2B | Retail & Ecommerce | Marketing Technology
Almost half of business-to-business (B2B) IT consultants use their customer relationship management (CRM) platforms daily, according to September 2016 research. And these same respondents feel they just can’t live without them.
Between August and September, Insightly polled 761 IT consultants, largely at B2B companies in the US, about the value of CRM.
According to the data, the majority (or 46%) of respondents said they use their CRM tools daily, and that they wouldn’t know life without them. Meanwhile, another 36% said they deploy this type of technology two to three times per week. And only a mere 2% said they use their CRM solution once every few months.
The same study from Insightly also looked closely at the ways CRM technologies are improving overall business for these B2B-focused IT consultants. Almost 75% said it increased efficiency, and not far behind, another 57% said it boosted productivity. Meanwhile, areas like cost reduction (9%) or standing out from the competition (8%) were not noted by many for having seen improvement from CRM involvement.
CRM technology appears to be B2B marketers’ top choice for investment when putting it up against other solutions. According to separate research from B2B content platform Kapost, released in June, CRM bested others like marketing automation (63%), content manager systems (57%) and marketing content platforms (34%).来源介绍：eMarketer is the industry's leading research firm, providing data, insights and perspectives for marketing in a digital world. Our research helps marketers answer three essential questions: how consumers spend their time, how consumers spend their money, and what marketers are doing to reach them. Empowered with this intelligence, our customers confidently make decisions about strategies, tactics and budgets.
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