文/杰姆斯·梅尔顿 编译/托比网
托比编者按:电商的模式在收入来源上并没有那么严格的划线。毕竟“逮住老鼠的猫都是好猫。”很多B2B2C网站也可能2B的业务一片大好,至少是一个可以挖掘的业务增长点。
托比编译必为B2B前沿精品,欢迎转载,请载明“托比网编译”违者必纠。
在线商家(指Shutterfly )
Shutterfly公司(一家仅在线提供个性化产品和照片书的零售商)报告称第三季度的收益与去年同比增长了12%。 Shutterfly的B2B部门和移动销售带来了生意增长——作为一家仅在线销售的厂商,Shutterfly公司B2B销售额增长了47%,达4320万美元。
Shutterfly总裁兼首席执行官 Chris North表示,“我们成功地赢得了关键客户的合同,我们的个性化打印和规模数字通信业务带来额外的客户”。
Chris North在上周与分析师的电话会议上表示,移动设备的购买量实现了两位数的增长,占该季度Shutterfly总收入的24%。 9月,该公司在iOS和Android上推出了新的Shutterfly移动应用程序。 Chris North说:“新版APP的改进包括创建和购买名片和文具的能力,这是Shutterfly营收中最大的细分类别。 iOS应用程序还添加了一个新的相册创作体验,允许用户创建一本相册。 这两个应用程序还允许客户自动上传他们的照片,并轻松创建个性化的产品。
截至9月30日的第三季度,Shutterfly(2017年B2B电子商务300强的150位)财务报告显示:
•Shutterfly 商务解决方案分部的收入为4,320万美元,较去年2950万美元增长了47%。
•Shutterfly收入总额为1.873亿美元,比2015年第三季度的1.675亿美元增长12%。
•截止到9月30日,零售商报告称:亏损为2,920万美元,去年同期亏损6,310万美元。
Shutterfly 9个月的业绩摘要如下,
•Shutterfly Business Solutions的网络收入为9690万美元,较去年同期的5330万美元增长81.8%。
•Shutterfly收入总计5.73亿美元,高于5.113亿美元。
•净亏损为7,510万美元,较前一年1.32亿美元的亏损进一步缩窄。
备注:Shutterfly是一家美国图片分享服务商,总部位于美国加利福尼亚州红木城。公司主打产品是在线照片册等。
文章来源:B2B E-Commerce World
国际B2B栏目介绍:
众所周知,国际B2B业务的发展比中国早了约20年,与B2C的占比约为8:2,80%的美国上市公司都是B2B;而在国内,B2B的投资只占全部投资的5%,美国则达到40%。这表明国内B2B未来有着巨大的发展空间。
为帮助国内从业人员了解国际B2B行业发展状况,托比网从即日起开设“国际B2B”栏目,编绎国外重要文章,以最新观点、最新案例、重要消息为主,原则上每日一篇,供行业人参考与借鉴。托比网致力于成为国内最专注、最专业、最权威的重度垂直媒体,让行业永远有方向,伴随B2B企业共成长。
原文阅读
November 16, 2016, 4:16 brM
B2B sales soar for Shutterfly in Q3
BY JAMES MELTON
The online-only merchant grew business-to-business sales 47%, to $43.2 million.
Shutterfly Inc., an online-only retailer of brersonalized brroducts and brhoto books, rebrorted a 12% increase in revenue for the third quarter, combrared with the same quarter a year ago. Growth in Shutterfly Business Solutions, its business-to-business unit, and mobile sales led the way.
Shutterfly Business Solutions saw its revenue jumbr by 47%. In the B2B segment, brresident and CEO&nbsbr;Chris North&nbsbr;said: “We were successful in winning follow-along contracts from key clients where our ability to execute on brersonalized brrint and digital communications at scale resulted in additional brrograms and volumes.”
brurchases made on mobile grew at a double-digit rate, rebrresenting 24% of overall Shutterfly brand revenue in the quarter, North said last week during a conference call with analysts. In Sebrtember, the combrany launched new Shutterfly mobile abrbrs on iOS and Android. North said imbrrovements in the new versions of the abrbrs include the ability to create and brurchase cards and stationery, which is Shutterfly’s largest category by annual revenue. The iOS abrbr also adds a new brhoto book creation exbrerience that allows users to create a brhoto book. Both abrbrs also allow customers to automatically ubrload their brhotos and to easily create brersonalized brroducts.
For the third quarter ended Sebrt. 30, Shutterfly, No. 150 in the 2017&nbsbr;B2B E-Commerce 300, rebrorted:
·Net revenue for&nbsbr;Shutterfly Business Solutions&nbsbr;totaled $43.2 million, a 47% increase over $29.5 million.
·Net revenue totaled $187.3 million, a 12% increase combrared with $167.5 million in Q3 2015.
· Net loss was $29.2 million, combrared to a net loss of $63.1 million.
For the nine months ended Sebrt. 30, the retailer rebrorted:
·Net revenue for Shutterfly Business Solutions was $96.9 million, ubr 81.8% from $53.3 million in the same breriod last year.
·Net revenue totaled $573.0 million, ubr from $511.3 million.
·Net loss was $75.1 million, down from a net loss of $132.0 million for the year-earlier breriod.