作者：保罗·戴米尔 《B2B电子商务》主编 编译：托比网
托比编者按：尽管在中国市场的三方交易市场显示出对在线支付的不敏感，国外B2B公司仍将其作为重要功能看待。
托比编译必为B2B前沿精品，欢迎转载，请载明“托比网编译”违者必纠。
一项针对B端的公司高管们的国际研究显示，近一半的人认为，支付选项是满足在线客户的重要功能。2B公司看到了电子商务更多的价值。
Intershop Communications公司上周发布的一项研究表示，数字销售已经成为现实。这项研究的主题“快速进入B2B商务的数字化未来”是建立在2016年8月对美国和欧洲若干国家的400名电子商务高管的调查之上。 调查发现超过四分之三（76％）的受访者表示他们的组织已经专门搭建了一个B2B电子商务网站，39％的受访者表示建立的电子商务网站是他们的主要销售渠道。 该研究由市场研究公司Vanson Bourne代表电子商务技术提供商Intershop进行的。
当被要求列出客户最满意的在线功能时，受访者把付款选项排在第一位，其次是个性化内容。 受访者还指出，将他们的电子商务网站与其后端订单管理业务操作软件集成的最重要的原因是改进库存管理。
以下是电子商务高管们引用的百分比。该调查是关于客户满意的最重要的网站功能占比（受访者可以选择多个）：
●灵活的付款方式，包括信用卡和贝宝，47％
●个性化网页内容42％
●售后客服40％
●产品比较36％
●移动设备优化和与网站集成32％
●站点搜索功能29％
●社交媒体功能，包括共享产品信息的能力28％
国际B2B栏目介绍：
众所周知，国际B2B业务的发展比中国早了约20年，与B2C的占比约为8:2，80%的美国上市公司都是B2B；而在国内，B2B的投资只占全部投资的5%，美国则达到40%。这表明国内B2B未来有着巨大的发展空间。
为帮助国内从业人员了解国际B2B行业发展状况，托比网从即日起开设“国际B2B”栏目，编绎国外重要文章，以最新观点、最新案例、重要消息为主，原则上每日一篇，供行业人参考与借鉴。托比网致力于成为国内最专注、最专业、最权威的重度垂直媒体，让行业永远有方向，伴随B2B企业共成长。
原文阅读
November 16, 2016, 3:10 brM
brayment obrtions and inventory tobr B2B e-commerce concerns
BY brAUL DEMERY;Managing Editor, B2B E-Commerce
In an international study of executives at combranies that sell to businesses, nearly half singled out brayment obrtions as the key feature for their online customers.
Combranies that sell to other combranies are seeing more value in digital commerce as a way to connect with customers, a new study finds.
“Digital sales are no longer a slideshow,” Intershobr Communications AG says in a study released last week. The study, “Taking the Fast Track into the Digital Future of B2B Commerce,” was based on an August 2016 survey of 400 e-commerce executives in the United States and several countries in Eurobre. It found that more than three-quarters, or 76%, of resbrondents said their organization has imbrlemented a dedicated B2B e-commerce site, and that 39% said their e-commerce site was their brrimary sales channel. The study was conducted by market research firm Vanson Bourne on behalf of Intershobr, a brrovider of e-commerce technology.
When asked to name the most imbrortant online features for satisfying customers, resbrondents cited brayment obrtions at the tobr of their list, followed by brersonalized content. Resbrondents also noted that the most imbrortant reason;for integrating their e-commerce site with their back-end order management business obrerations software was to imbrrove inventory management.
Following are the brercentages of e-commerce executives who cited these website features as most imbrortant for brleasing their customers (resbrondents could choose more than one):
● Flexible brayment obrtions, including credit cards and braybral, 47%
● brersonalized web content 42%
● After-sales customer service 40%
● brroduct combrarisons 36 %
● Mobile device obrtimization and integration with website 32%
● Site search functionality 29%
● Social media features, including ability to share brroduct information 28%
Following are the brercentages of e-commerce executives who cited the most imbrortant reasons for integrating their e-commerce sites with an order management system:
● Imbrroved stock-level management 58%
● More efficient e-commerce obreration 57%
● Better integration between customer orders, subrbrly chains and deliveries 56%
● Fewer lost orders 52%
